about us.
Drop 001 · First Run

I Brag About My Friends

A hat for people with genuinely kick-ass friends. Community over clout, pride without arrogance, real connection over the internet.

Start Bragging Now Get On The List
Friends walking the coast at sunset, one wearing the about us. I Brag About My Friends snapback

The people you love are worth bragging about.

I know it, they know it, might as well let everyone else know it.

about us. isn't influencer merch and it isn't a trend. It's one real sentence, said out loud, made into something you'll actually wear. Brag when your people win. Push them when they need it. Let them do the same for you.

Iron sharpens iron.

Community over clout Taste over status Growth over ego Restraint over noise Quality over quantity Real life over internet
The I Brag About My Friends snapback on a cafe table with a latte
Drop 001

The 5-Panel

Structured snapback · embroidered front

  • SilhouetteStructured 5-panel, mid-rise
  • CrownCloud Dancer · Pantone 11-4201
  • BillCharcoal Art · Pantone 19-3916
  • EmbroideryCharcoal Art, Goudy serif
  • RunLimited first batch
  • Price$35.00
Reserve Yours or find me in person and grab one
Two about us. hats at a coastal sunset dinner, with the line: it ages like the friendship, wears in not out

Cotton softens, the color settles, the brim bends to you. An about us. cap only gets better with time, a patina earned through extended periods of bragging.

Out in the world

Worn by people who mean it.

A fan in the hat holding a RUN FRIEND RUN sign at a marathon finish line
for the ones cheering at the finish line
Friends at a sunset dinner, the hat resting on a chair
good food, better friends

No big store. Just a list.

This starts small, on purpose. If you want one, leave your email and I'll reach out when the first run lands.

No spam, just a heads up when the drop lands.

Questions before then? Email hello@aboutus.club