about us.
Hey, I'm Will. This whole thing started with a sentence I actually say out loud: I brag about my friends.
I've always loved being around people who are going somewhere. People building things, chasing something, getting better at what they do. But the people I've admired most have never needed to make the room about themselves. They're usually the first ones telling you what their friend is working on, who just got the job, ran the race, started the company, or did something worth talking about.
I think there's something really good about that. Being ambitious without making everything about you. Being genuinely proud when the people around you win. Having friends worth bragging about, and being the kind of friend worth bragging about too.
That's where about us. came from.
The first hat says I BRAG ABOUT MY FRIENDS because that's the whole idea. Not influencer merch. Not a status symbol. Just something simple and well made that says a little about the kind of person wearing it.
I'm starting small on purpose. Short runs, mostly friends, friends of friends, and whoever else connects with what we're building.
Because maybe the coolest thing about you isn't you.